Economic Development

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A Message from the Director of Economic Development

Palm Desert’s premier, central location within the Coachella Valley includes three interstate 10 access points. We consistently lead the region in retail sales, and with our mall redevelopment opportunity we look forward to continued growth.

The city’s reputation as a leader in the region implementing strategic, thoughtful growth continues to expand as we reinvest in and reinvent our community. We invite you to come grow with us!  

Martin Alvarez
Director of Economic Development


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Palm Desert By The Numbers

The City of Palm Desert centrally located in the heart of the Coachella Valley. Known as the cultural and retail center of the desert communities, the City is only 122 miles east of Los Angeles, 121 miles Northwest of San Diego, and just 15 miles east of Palm Springs.

Palm Desert Population

  • 2024 population:52,779
  • 2020-2024 Growth: 0.73%
  • 2029 (projected): 54,689 

Coachella Valley Population

  • 2024 population 455,408
  • Growth (2004-2024) 25.8% 

Education - Bachelors Degree Holders

  • 2024: 43.1%

Median Household Income

  • 2024: $82,035
  • 2029 (projected): $97,618

Palm Desert Consumer Spend 

  • 2024: $1.1 Billion
  • 2021: $930 Million
  • Growth from 2021: 15% 

Regional Tourism  

  • 2023: 14.4 million visitors
  • 2023: $9 billion total visitor spend
Reasons to Locate Your Business in Palm Desert
Surplus Land Act Notices of Availability - Fred Waring Drive at San Pablo Avenue
Strategic Plan
Resources, Links, & Subsidy Reports